Zurich has launched a brand advertising campaign in the UK.
The campaign includes TV adverts and a range of print advertisements in the national press and magazines.
It is the first advertising the insurer has done since its 'flying pigs' campaign of a number of years ago.
Zurich UK marketing director Mark Searles said: "We aim to increase Zurich's brand awareness, familiarity and our ability to attract and retain customers in the UK and launching this extensive brand campaign will help us to achieve this."
He added: "This is a dynamic process, not simply a one-off event."
