Royal & SunAlliance (R&SA) will use its More Th>n brand to sell commercial insurance.
More Th>n Business will target small businesses with turnover up to £1m, with products such as offices, vans, shops, contractors and properties insurance.
R&SA's director of small business and e-business Simon Cooter said: "More Th>n is R&SA's direct proposition, so it makes sense for our direct SME offering to be branded as such."
"More Th>n Business does not detract from our broker offering in any way, but instead provides an effective route to market for those UK businesses that are confident enough to buy their insurance direct."
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
