Research from Sainsbury's Bank has revealed that 13,000 pet insurance claims are turned down every year, often as a result of policy limitations.
The company said it welcomed a report on the pet insurance market from Defaqto Ltd, which it said highlighted the importance of selecting a policy based not only no price, but on the benefits and services it included.
Sainsbury's said it had recently enhanced its pet insurance product, introducing a range of new benefits including cover of up to £500 for any accidental damage caused to property, and up to £3,000 if owners have to cancel holidays due to their pets being unwell.
The bank also increased the cover for vets fees to £6,500 per condition, and doubled the level of third party liability cover to £2m.
Sainsbury's warned that some pet policies only provided up to £1,200 for vet fees, a figure that it said was too low. It also warned customers to be aware that some policies stop paying for treatment after 12 months.
It said its pet insurance had been given a 5 star rating in the Defaqto report for its dog and cat insurance products.
