Premierline Direct has launced a new website in order to increase its sales of business insurance.
The company has overhauled the existing site and added directed navigation to steer customers towards the quote engine.
It said the quote application system has been redesigned to simplify the process and the site features more calls to action.
Barrie Wells, managing director of Premierline Direct said: "We have set ourselves challenging targets this year to increase the amount of business coming from the web site.
"By adding quote application forms we are offering our customers another route to respond and therefore expect to convert more of the web site visitors into customers.'
Tamr, the company that has designed the site, said: "[We] will improve the click to quote ratio for Premierline [and ensure] the new site features prominently when companies search for business insurance online."
