Business with offshored call centres risk facing a consumer backlash, revealed research commissioned by broker Swinton.
It found that 67% of respondents would not purchase a policy from a call centre if they knew it had been moved offshore.
Swinton also said its research revealed that 96% of respondents thought corporate greed was the main motivation in moving call centres abroad.
Of those surveyed, 72% said they expected the service provided by offshore call centres to be worse than that provided by those based in the UK. Over half (51%) said they felt call centre standards had declined in the past ten years.
According to Swinton, over half of respondents (57%) said they felt the need to check their policy documentation more carefully of they suspected the service centre handling their enquiry was not based in the UK.
In response to its findings, Swinton said it had taken the decision not to offshore any of its call centre operations.
It has called on the FSA to make the disclosure of the location of call centres compulsory.
