Brokers are to be encouraged to use their websites to drive customer contact after NIG announced a marketing initiative.
It said the campaign was part of its continuing investment in the broker channel. It will consist of a series of marketing leaflets encouraging customers to access broker websites, as well as serving as a reminder of where to go for information on specific products and services, said NIG.
NIG marketing director David Grant, said: “NIG is expanding its e-commerce offering to brokers with a range of new products and initiatives, aimed at facilitating easier and quick access to market offerings. NIG is striving to help brokers get online and communicate more with their customers.
