Ecclesiastical reveals broker social media guide amid Covid-19 lockdown

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It aims to help brokers stay connected with customers during the pandemic

Ecclesiastical has revealed its new guide helping to support brokers navigating social media as well as their customers during the UK’s lockdown.

The guide ‘Staying Social during Covid-19’ aims to help brokers stay connected with their customers during the crisis.

It is the latest module in the broker’s Social Club programme, and has been released to support brokers as the lockdown has created new challenges for them and their customers.

The guides have been developed with Factor 3’s social media and digital marketing expert Laura Sensecall, and cover areas such as how to build follower numbers, how to advertise on social media and how to make social media easier to use.

Adrian Saunders, commercial director at Ecclesiastical, said: “Many brokers may have been feeling unsure about the best way to keep in touch with customers during this challenging time, and whether or not social media is an appropriate channel to do so. We have used our unique position as market specialists to respond to the needs of the brokers we work with, moving quickly to get the input from the experts and to produce this guide.

“Communication with customers is so important at the best of times, so it is even more vital that our partners get things right as we work through these challenging times.”

He added: “The expertise of Factor 3 has been valuable in helping us to producing this guide which can help our broker partners to enhance their brand and build strong relationships with their audience.”

Ecclesiastical’s Social Club project was launched in 2019 and has provided brokers with tips and tools to help them get the most out of social media.