Analysis

The rise of the product led broker

By 2025-04-22T06:00:00

niche

Brokers are no longer just insurance distributors – they’re becoming product architects, reshaping policies to meet the real-world needs of clients. But what’s driving this shift and what does it mean for the future of broking?

The traditional role of insurance brokers – matching off-the-shelf policies to customer needs – is undergoing a quiet revolution.

Increasingly, brokers are shifting from distributors to designers, crafting bespoke insurance propositions that reflect a deep understanding of niche sectors and individual business risks.

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