Claims Direct's name has been dragged through the mud by The Sun and BBC TV's Watchdog this year and, frankly, needs buffing up before new owner Simon Ware-Lane can start reaping the rewards of his audacious purchase.
Who do you think Ware-Lane has appointed? The darling of City PR – Financial Dynamics? What about Shandwick or Gray? No – Max Clifford is the shocking answer. The man who manufactures romances and romps for the delight of the tabloids has been trusted with earning greater respect for Claims Direct.
How the spinmaster will do this remains to be seen. But keep scanning the tabloids, it should be fun finding out.
