Commercial broker Moorhouse has launched a new corporate division with the aim of becoming the first choice insurance provider for larger Welsh businesses.

Simon Thomas, formerly associate director for business development at Marsh, has been appointed group commercial director to lead the regional push with a strong emphasis on client focus.

Thomas said: "You cannot get to know a client and their needs and ambitions from an ivory tower.

“We meet our clients and get to understand their needs, issues and ambitions. Only then can we truly offer them the correct – and best – bespoke solution to help each and every client manage and mitigate their unique risk.

"It seems a really simple concept, but some of the big players in the insurance industry seem to forget it.”

Moorhouse said it aimed, within four years, to become not merely Wales' largest commercial broker, but also the UK's top regional commercial broker, and a UK top 50 broker with quadruple the number of existing staff in its corporate division.