Lloyd’s is strongest insurance brand

Lloyd’s has been confirmed as one of the UK’s leading business brands - ranking first in the insurance sector and 40th overall - in the 2010 business superbrands survey.

This is the highest position Lloyd’s has ever ranked in the survey.

Richard Ward, Lloyd’s chief executive, said: “I’m pleased to see that the reputational strength of Lloyd’s has been recognised in this survey. We have come a long way in the past decade and have successfully navigated the worst recession since the Great Depression. This reinforces the attractiveness of the Lloyd’s market and our brand.”

Stephen Cheliotis, chairman of the expert council and chief executive, The Centre for Brand Analysis, said: “I applaud Lloyd’s, which tops the category and also secures its highest position in the survey ever. Whilst being highly rated in this survey is pleasant news for the respective brand owners it is also an indicator of their business’s ability to grow through a brand that stakeholders, trust, want and believe in.”

Lloyd’s recently conducted its own survey of the market, including over 500 brokers, insureds and reinsureds around the world, which revealed an increasing awareness of the Lloyd’s brand name across the globe.