Keychoice offers brokers client communication system

Keychoice has teamed up with Briefyourmarket.com to offer brokers a new client communication system.

Instead of sending generic newsletters out to an entire database of clients, Keychoice members are now able to use Briefyourmarket.com to target which clients get which parts of each communication, meaning all of the content is relevant to their clients’ needs.

Traditionally brokers get less than 2% response rate from direct mail campaigns while mass email communications do little better at only 4%.

Keychoice claims the Briefyourmarket.com system generates a response rate of at least 30% and significantly higher in many instances.

Derek Findlayson, strategy and proposition director at Keychoice, said: “Brokers need to take advantage of every opportunity to properly communicate with their current and prospective customers.

"Our partnership with Briefyourmarket.com revolutionises the way that they do this, making it simpler and dramatically more effective.”