Groupama Insurances has appointed Cathie Bruce as head of customer proposition.
Bruce will join the company on 25 October from IPRS where she is currently a main board director responsible for the marketing and business development activity across the IPRS Group.
“Cathie is a fantastic acquisition for Groupama Insurances and we are really pleased that she has agreed to join us,” said Groupama distribution and customer service director Amanda Blanc.
Bruce will be based in Manchester and will report directly to Blanc alongside Kate Mutter as head of intermediary solutions and Richard Setterfield who will continue to lead the Group's affinity and corporate partnership activities.
Bruce has considerable broking experience from senior management roles at Marsh and Endsleigh. She is especially well known in the general insurance market following her time at Fortis as sales and marketing director.
