Fortis is to begin a major push to target new affinity deals on the back of its £50m Age Concern deal.
Chris Dobson, distribution and development director at Fortis said broadening the company's distribution base would be a key priority in expanding its affinity portfolio.
Traditionally Fortis has used its broker partners to attract new business, but winning the £50m Age Concern account has given the company hopes of accessing new avenues of distribution, said Dobson.
Fortis operations director Shaun Astley said: "The Age Concern account is a departure from our traditional core business; it is much closer to affinity. On the back of a major win like Age Concern we would hope to grow our affinity side."
Drive for white-van man busines
Fortis will enter the commercial vehicle market with the launch of a product targeted at the white-van man.
The insurer said despite a softening market the commercial vehicle sector had "been profitable for a number of years". It plans to develop its commercial offering with the launch of a light commercial vehicle pilot in August, which will be rolled out a few months later.
Fortis underwriting director Paul Chaplain said the cover would be "very much akin to the private market, competing directly with Norwich Union, Zenith and Highway".
