Equity Insurance Group has announced an affinity deal with Ryanair to provide its customers with car and home insurance products.

Ryanair's UK customers will have access to the insurance products via the website.

The deal represents a further expansion for Equity in the affinity marketplace, following a number of recent announcements, including partnerships with brands such as Chevrolet, Skipton Building Society, and Cardif Pinnacle, as well as the recent deal to acquire the rights to renew Legal and General's entire car insurance customer base.

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