AXA has launched a new home insurance policy geared towards mid net worth customers.

AXA Exclusive incorporates coverage for identity theft and worldwide contents. Accidental damage is standard for buildings cover and it is available to brokers via full cycle electronic data interchange (EDI).

Mike Keating, AXA general manager of personal lines intermediary, said: “We are delighted to announce the introduction of AXA Exclusive which illustrates our ongoing commitment to provide brokers with high-quality, customer focused products.

"We believe AXA Exclusive is market leading compared with other products in the mid net worth market. For brokers, the full cycle EDI capability makes it easy to sell and administer”.

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