Direct to Consumer Business of the Year

This award recognises the best direct to customer insurer's performance in UK general insurance.

This category was not open for entries. The winner will be a B2C business operating in the UK general insurance market. Shortlisted companies are likely to include insurers, brokers and comparison websites. The winner will be selected by an industry-wide expert panel from a shortlist put together by the editorial team at Insurance Times.

Selection will be informed by company results and financial performance; quality of leadership, both at executive and market facing levels; quality of strategic thinking and execution and stand-out marketing initiatives.

All the finalists are listed below.

Admiral
Direct Line Group
Simply Business