Aviva motor sales rise 166% with Swinton

Aviva has heralded its tie-up with Swinton Insurance, claiming to have more than doubled sales for its private motor product year-on-year.

It comes after Aviva rolled out its personal lines pricing across all of Swinton's 570 branches nationwide following a successful pilot.

Following the first month of trading, sales of Aviva’s private motor insurance had increased 166% when compared to the same period in 2009, the insurer said.

Sam Hudson, head of broker personal lines at Aviva, said: “With the personal lines market remaining highly competitive, our investment in technology means that we can provide brokers with access to more competitive private motor rates so they can react to market changes quickly.

“Our partnership with Swinton has been hugely successful and the figures demonstrate that a renewed focus on improving the personal lines pricing model for brokers is working.”

Steve Foster, insurer development manager at Swinton Insurance, said: “The integration of our motor quote engine with Aviva’s dynamic web-based rating engine has meant that we can access the real-time pricing system, creating a transparent alignment between direct and broker prices.

“Being able to compete in this nature is incredibly important in the private motor market. The success of the rollout across our network demonstrates that there is a clear appetite amongst our customers for a competitively-priced offer, delivered through our brokers.”