Insurance Times Awards finalist: LV= increases new business with hackathon approach

How we feature LV=Broker’s entry into Marketing Campaign of the Year - B2B

What key achievement did your entry highlight?

Our ability to successfully deliver a campaign while seeing the bigger picture and remaining customer-centric in how we communicate. This was done with our ‘Marketing Hackathon’ approach, this new way of working enabled us to work together as a business ensuring we meet our challenges in a fast, high energy and interactive way.

Can you share data or testimonials to back up your bid to win?

“The campaign generated a real splash with our brokers and instantly became a topic of conversation at broker meetings and engagement events. We felt the visibility of the Clear Home products were elevated and complemented the wider message that LV= Broker were back in the home market and meaning business. Following the campaign, the number of new business enquiries received each week increased and we also had a number of new requests for activating the product on broker panels. Jon Santer, head of home underwriting, LV= Broker.

What sets your firm apart from the other shortlisted contenders?

The way we creatively humanised insurance within our campaign. This was done by putting the underwriter at the forefront of the campaign which gave the campaign a more organic look. We not only helped our brokers buy into the product but also the people who bring it to life. The approach exemplified our brand personality – putting our people and customers at the heart of everything we do. The hackathon played a big role in achieving this – we stepped outside of our comfort zone, rethought the creative process with an innovative approach whilst holistically viewing customer and business needs.

How will you celebrate if you are the victor?

A few toasts, a few smiles and a few calendar invites – we’ll be booking in our next hackathon to reclaim the award next year too. To be honest the real celebration and award has already come within the fantastic response and engagement we received from our brokers. It’s why we do what we do. We think we’ve done something really special and hope to have provided something that can inspire a different approach to campaigns within the industry. This was a team project and a team win so we will celebrate our success will everyone who contributed to the campaign.