The Association of British Insurers (ABI) is raising the profile of its Raising Standards scheme this week that forms a key part of its proposed new long-term care insurance Code of Best Practice.
It says that in future all Key Features documents will have to conform to Raising Standards in order to comply with the ABI's Code of Practice, which will be binding on all the association's member companies.
The guidance is planned to come into force by the end of 2002 and the code will govern the industry until a statutory regime is implemented in 2004.
Raising Standards project director Stuart Tragheim commented: "One of the aims of the Raising Standards Quality Mark Scheme is to provide clarity and transparency of information for customers.
"This industry-wide move will mean that customers are better off across the board. Raising Standards has strongly influenced the recent changes to the ABI's Code of Practice for long term care insurance. In the future, all customers will receive documents that are clearer and easier to understand."
