TV ad spots are the insurer’s first since 2009
Co-operative Insurance has launched an advertising campaign comprising TV, radio, digital and direct mail ads in a bid to attract new customers.
The campaign has cost the company “about £6m,” a spokeswoman confirmed.
The insurer is in the process of being sold as part of a bid to help bolster the finances of its parent, the Co-operative Banking Group.
The two 30-second TV ads, which will air for the next three months starting today, are the insurer’s first since 2009.
The TV ads will focus on Co-op’s core personal lines home and motor insurance products.
Co-op Insurance commercial director Lee Mooney said: “Our aim is to present the strength of our product offers and service standards with warmth and simplicity - no gimmicks.
“We think we can cut through the competitor noise with the clarity and honesty of our campaign by portraying everyday scenarios that people will really relate to alongside straightforward product offers.”
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