Trak Global partners with Giftcloud to reward good drivers

Trak Global Group has signed a new partnership with digital rewards platform, Giftcloud for its young driver brand, Carrot.

Giftcloud will power Carrots rewards store, which New Driver and Better Driver customers will be able to log into to pick up extra benefits for good driving.

Managing director of Carrot, Ed Rochfort said: “We are the first telematics company to work with Giftcloud on their platform, and we are very excited by the range of treats we are able to give our customers. It brings our pioneering ‘Carrot not Stick’ approach to young driver insurance right up to date.

The way the new platform will work is on a points-based scheme. New customers will earn varying amounts of points depending on their score that week. Those points will then be available to be turned into cash. They will also be able to claim those rewards across a range of brands, including Amazon, Spotify and Nike.

“Each point is worth a penny, and drivers will earn varying amounts depending on that week’s score. It’s all laid out on the Carrot online dashboard, which is easy to update and use,” said Ed.

“It’s much more engaging than our old Carrot Card system, and we’ve found that the more customers engage with their personalised dashboard, the more their weekly scores improve.

“We believe that giving young drivers rewards - as long as they drive safely – should be the norm in our sector, just as it is on the high street with loyalty cards for retail brands.”