Move precursor to product launch in April
Sterling Insurance has appointed Alison Colver as Senior High Net Worth Underwriter.
The move follows the company's announcement last month that it was looking to double its business to £280m GWP within three years.
Colver will take responsibility for the new high net worth product, due for launch in April this year.
She had previously served with Hiscox for over 12 years.
Sterling’s Associate Director, Sara Greenland said: "The addition of Alison to Sterling Insurance reflects our commitment to supporting our continuing growth in the high net worth sector. We are delighted that Alison will be joining us to lead our new high net worth team as she brings a wealth of experience and expertise to the role."