Watch: Insurance firm’s go at classic heart warming Christmas advert

When you think of Christmas adverts, you would usually think of department stores and supermarket chains battling it out to have the most heart warming ad on television.

It is fair to say that you would not associate insurance with this. That’s not me saying the industry can’t create Christmas ads, but they are not usually your classic John Lewis type ones.

However, that doesn’t mean it’s not worth a go. And insurance software policy provider Genasys is embracing the festive spirit with the launch of its own artificial intelligence (AI) powered ad.

Essentially, the ad tries to show how AI can make work processes quicker. So, how can you make that light hearted and heart warming?

Well, Genasys has done this by telling the story of a fictional underwriter overwhelmed by admin on Christmas Eve.

As the character is wishing he could get on a sleigh home sooner, he is introduced to AI tools that can help him do just that.

Genasys has also used the latest AI tools for the visuals, animations and music to demonstrate the evolution of technology.

Have a watch below!

The motive

Ok, it’s not your typical big-budget ad, but it certainly comes across as a heart warming story, while at the same time highlighting an important talking point in the industry. So, bravo!

The ad was produced entirely in-house by the Genasys marketing team, having evolved from a simple storyboard into a fully animated advert.

Genasys vice president of marketing Ed Halsey said: “Having been an underwriter myself, I wanted to tell a story that I knew would resonate within the industry. How many times did I wish that I could do more, faster so that I could get home at a decent hour? Too many.

“I had used several gen AI tools in recent months to pull together various projects, but nothing as sizeable as this. The more I explored, the more I realised just how much could be achieved and the more ambitious the project became.

“This is where AI works best – as a tool to fast track and refine creative ideas, not to replace the creativity itself. The more guidance you give it, the better the result. By staying hands-on throughout the process, we were able to ensure the story felt authentic and uniquely ours.

“Our hope is that this campaign encourages others to think about what’s possible when you combine technology and imagination. The tools are there – it’s just about having the vision to use them and the confidence to aim higher.”