Insurer looks to enhance broker partnerships with dual initiative launch

Allianz is looking to strengthen its relationship with broker partners by launching two new initiatives as part of an ongoing campaign.

Under the insurer’s ‘Strong partners for what’s ahead’ campaign, brokers will be offered free mental health first aider courses, while also given the opportunity to access part of a £100,000 grant fund for their local sports organisations.

The Allianz Sports Fund, which launched on 15 March 2021, will build on the company’s role as the worldwide insurance partner for the Olympic and Paralympic Movements.

It will provide a total of £100,000 in 2021 to offer grants between £500 and £3,000 for community sports in the UK.

Allianz hopes the initiative will allow brokers to support their local grassroots sports club by putting them forward to receive a grant. Awards are designed to help sports clubs continue to provide opportunities within their local community and ease the detrimental financial impact resulting from the coronavirus pandemic.

Applications will only be accepted from clubs that have been nominated by one of Allianz’s broker partners. The first nomination period will be open from 15 March to 28 May, with a second nomination period to follow later in the year.

Supporting mental health

Allianz has also launched an initiative in which it will offer mental health first aider courses, seeking to combat any negative effects brought about by homeworking and the national lockdowns.

The courses will be provided in partnership with Mental Health First Aid (MHFA) England.

The training is designed to equip individuals with knowledge surrounding mental health and develop their skills to support colleagues, employees or loved ones.

The initiative has been created to help Allianz’s brokers establish a network of mental health first aiders in their business to support both professional and personal resilience.

These initiatives are two in a series of new broker benefits supplied by Allianz. Other schemes include LinkedIn learning licenses for brokers and the launch of a new broker apprenticeship programme earlier in the year.

Simon McGinn, general manager, commercial and personal at Allianz, explained that the campaign was part of Allianz’s efforts to work with its brokers beyond the provision of insurance cover.

“We’re proud to be launching these fantastic new initiatives,” he said.

“Evidenced by our partnerships with the Rugby Football Union (RFU) championing women’s rugby, the Olympic and Paralympic Movements as well as leading mental health charity Mind, we work with organisations that are making a difference. So, we want to work with our brokers on initiatives that develop resilience at an individual, company and societal level.

“Alongside these, our new campaign wraps up everything we offer our brokers, but also highlights the important role that our brokers play in delivering for our customers and in shaping the future of our industry and society overall.”