English stadium to be renamed as Allianz secures major deal

The Rugby Football Union (RFU) and insurer Allianz have secured a new deal that will see Twickenham Stadium be renamed.

The long-term partnership will see the 82,000-seater arena, which has been the home of English rugby for the last century, be called the Allianz Stadium from September.

The stadium sponsorship is the eighth of its kind for the insurer, with it also having the naming rights to venues such as the Allianz Arena in Munich and Allianz Parque in São Paulo.

“With each of the eight stadia we now support around the world, we seek to create the best experience for fans, players and local communities,” Colm Holmes, chief executive at Allianz UK, said.

“Allianz Stadium is no different. We embrace our responsibility in carrying forward its extraordinary history as a stadium full of inspirational memories, team spirit, inclusion and heart. We look forward to supporting the RFU in delivering more incredible experiences for rugby fans at Allianz Stadium, as well as further opening this iconic venue to many others.”

Investment

As part of the deal, Allianz and the RFU will offer support at grassroots level through financial investment.

The insurer will also launch a new Allianz Future Fund that will enable community rugby clubs to apply for funding.

“We are delighted to partner with the RFU to further invest in grassroots clubs, our national teams and in the home of England rugby,” Holmes said.

“We see a strong match between the values and ambitions of Allianz and those of the RFU.”

RFU chief executive Bill Sweeney, added: “We’re really pleased to be expanding our partnership with Allianz, enabling further investment into the community and professional game. This is an opportunity to celebrate our stadium’s proud legacy while developing it for the future.

“This partnership will support us in moving the game in a direction which serves all rugby, from minis to the elites, from club coaches to our national coaches and everything in between.

“Over the coming years the RFU and Allianz will work together to enhance visitor experiences and provide fans and local community with the best possible match day and event experiences.”