Insurance brokerages, MGAs and insurers as a whole have done a colossal amount of work to transform services and improve digital infrastructure to adapt to changing consumer habits and expectations. There has been – and there still is – some hesitancy from brokerages to fully embrace digital transformation.

Many brokerages have made partial efforts in certain areas of the business, with some elements of success, but opportunities have also been missed. However, as the years pass, more brokerages are finding that transforming services can help bolster relationships and give them a wider reach, greater offering and more opportunities – and find efficiencies throughout their brokerage that free up time to establish those connections with customers.

The Digital Adoption Report covers the findings of the Digital Adoption Survey conducted in the third quarter of 2024. In total, 240 brokers took part in this survey – answering questions on digital activity, digital investment stages, risks faced, digital adoption barriers, services that can be transformed digitally and much more, building a picture of the digital strategies being pursued by UK brokerages.

Throughout the report you will find key survey findings and in-depth analysis from industry experts.