Broadway Insurance Brokers’ GWP on track after almost doubling assets to nearly £1bn

South Manchester-based Broadway Insurance Brokers is on course to generate more than £4.5m in Gross Written Premiums (GWPs) during the current financial year – three times the amount for the previous 12 month period.

The broker launched just 18 months ago but has maintained “spectacular” early growth – the value of its corporate and private assets, for which it arranges cover, has almost doubled in the last six months to nearly £1bn.

Now it has now set its sights on further expansion.

Broadway Insurance Broker’s chief executive Daniel Lloyd-John said: “We are significantly ahead of where we expected to be at this point and realise that it presents us with opportunities to accelerate our plans to expand the business in terms of what we are able to do and even where we do it.”

As a result of this growth, Broadway is embarking on an ambitious programme of activity to capitalise upon what it called its growing reputation at home and abroad.

It follows Lloyd-John receiving a series of accolades including being named one of the country’s top insurance advisers by high-net-worth magazine, Spears.

He was recognised with an Outstanding Achievement title for Broadway’s rapid progress and role in helping some of the North West’s richest individuals and private business bounce back post-Covid-19 pandemic.

Broker of choice

The last six months have also seen Broadway expand its senior team, with Martin Lilley, director of corporate services, joining up alongside Eleanor Moore, head of its private client division, and the firm’s senior private client executive Geraint Jones.

Lloyd-John said: “Even though we have not yet completed two years as a business, we have become the insurance broker of choice for many of the North West’s leading entrepreneurs and wealthiest private individuals.

“That has been due to a lot of very good, hard work and the calibre of people who have joined us. Even though we are based in the Northwest, we’re attracting a growing proportion of work from elsewhere across the UK and, in fact, in Europe too.

“That means we will be able to offer physical expansion, greater breadth in the services which we provide and developments in how those services are delivered. These are truly exciting times for us, for our partners and, particularly, for our clients.”

However, he noted that this expansion and would not change Broadway’s determination to offer a quality service, which Lloyd-John believes distinguishes the broker from the competition.

Also in the last few months, Broadway had been engaged to provide risk management support to a companies involved in some challenging economic sectors, including energy and logistics.