BGL launches new Aviva-backed short-term insurance brand

BGL Group has entered into the short-term car insurance market with the launch of new brand Jaunt today.

Jaunt offers car, van and motorhome insurance from as to customers for between one hour to 30 days.

The policies are underwritten by Aviva, which put out a monthly insurance direct offer to customers earlier this year through AvivaPlus.

Aviva proposition director for general insurance Adam Beckett told Insurance Times earlier this month that it has been in general conversations with brokers about how elements of the AvivaPlus product could be offered to brokers.

Jaunt is provided in partnership with Dayinsure, and is targetting customers that want short-term insurance on a borrowed vehicle. The short-term policies have no impact on any other pre-existing annual policies on the vehicle.

Mark Townsend, managing director of BGL’s motor and home portfolio, said: “We’ve designed Jaunt with the customer in mind from the outset.

“This fun, engaging brand taps into the flexibility today’s drivers are looking for, allowing them to share the use of family and friends’ vehicles safe in the knowledge that they can quickly and simply secure short-term comprehensive insurance whenever they like.

“Customers have told us they don’t want to pay to run and insure a car only to have it sitting unused for weeks at a time.

“Many people are now turning to the sharing model, ensuring they have the use of a car only when they want or need to. It’s better for the environment, better on people’s pockets – and totally flexible.

“Taking out a short-term policy through Jaunt will allow customers to take off spontaneously on a weekend break or use a parent’s car while visiting for the weekend, as well as being useful in other scenarios such as moving home, transporting furniture, collecting a new car, sharing long drives or travelling to student accommodation.”