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Aviva will ‘focus on long-term, consistent, stable pricing’ rather than ‘chase short-term blips’

By 2024-08-19T06:00:00

Jason Storah Aviva CEO (official)

Despite acknowledging that home insurance needs ‘more rate’, insurer’s UKGI boss plans to ‘maintain pricing discipline’ and avoid reacting to ‘short-term choppiness’ in rate movements

Aviva plans “to focus on long-term, consistent [and] stable pricing and rating” for the second half of 2024, rather than “chase short-term blips or bubbles in the market”, according to Jason Storah, the insurer’s chief executive for general insurance in the UK and Ireland.

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