Aviva to open new regional underwriting branch to enhance broker engagement

Aviva is opening a new regional underwriting branch in Cardiff to expand its presence in South Wales.

The new office is situated in Capital Tower, Greyfriars Road, and will officially open at the beginning of May 2025.

It will further support Aviva’s brokers in the area, while expanding its presence and coverage across South Wales.

The office will be led by branch manager Lee Grainger and Greg Donald, regional broker development manager.

Dave Martin, managing director of UK commercial and chief distribution officer at Aviva, said: “South Wales is a thriving region with huge opportunity and by combining our physical presence, tailored products and trusted underwriting and distribution expertise locally, we are well-positioned to deliver exceptional outcomes to the local brokers and customers we serve.

“We look forward to fostering stronger relationships with our brokers and clients in South Wales and continue on our mission to provide unparalleled service and support.”

Expansion

The new office opening reinforces Aviva’s plans to bring decision-making closer to brokers and customers across different regions.

In 2024, the insurer opened Southampton and Chelmsford offices and expanded branches in Bristol, Glasgow, Newcastle, Birmingham, Manchester and Belfast.

Ahead of the Cardiff branch opening, Aviva will be recruiting to complement the existing South Wales team, bringing it to more than 20 commercial and distribution colleagues.

Martin said the new branch “underscores our unwavering commitment to strengthening our regional presence, visibility and responsiveness to brokers and customers across the UK”.

“The opening of our Cardiff office also positions Aviva as the only insurer with a dedicated, physical mid-market premises in Cardiff, enhancing our ability to provide tailored services locally,” he added.