Ardonagh Advisory to undergo major rebrand

Ardonagh Advisory has revealed that it will change its name to Everywhen as part of a major rebrand.

The UK platform of the Ardonagh Group, which has more than 45 trading names across general insurance broking, health and employee benefits, said the new name reflected the “scale and breadth” of its proposition.

Phase one will see the platform name rebrand this year. It is expected that most trading brands will then start to change into 2026.

“Moving to a new unifying brand is a natural evolution,” Ardonagh Advisory said in a statement sent to Insurance Times.

However, some firms will continue to trade under their current brands.

This includes Geo Underwriting, Bravo Networks, Usay Compare, Footman James, Lorega, RiskSTOP, Stallard Kane and Thompson and Bryan.

Job title change

As part of the move, Rob Worrell’s job title will change from chief executive at Ardonagh Advisory to chief executive at Everywhen.

He will continue to oversee the work of the platform’s 4,500 staff across more than 140 offices in the UK.

Worrell said: “Everywhen is a new chapter in our story. We’ve spent years developing our proposition and building a shared culture and vision. As one business, bringing everything under a single, meaningful brand name makes sense.

“What all the businesses that have joined us have had in common from day one is their expertise in their field and their commitment to the clients and customers they serve. We help everyone protect their every day – whatever it holds.

“We’re here from quote to claim, for personal and commercial lines, health and protection, risk management and more. We protect everyone, Everywhen, and the name reflects the breadth of our offer and depth of our proposition always and at all times.

“Today we are at the start of the journey. There is a lot of work to do and we will take our time to do it properly.”