Allianz announces two senior personal lines broking appointments

Allianz has announced two senior broking appointments within its personal lines broker business.

The latest hires include Victoria Price, who will take on the role of broker propositions director, as well as Anna Cole, the division’s new broker marketing and customer director.

Price will lead the distribution team, while Cole will take charge of customer strategy.

Nicola George, managing director at Allianz’s personal lines broker business, said: “I’m delighted to promote and strengthen the existing talent we have in our team, which will help us move forward as we look to become the leading insurer in the UK personal lines broker market.

“It’s an exciting time for us as we grow the business under the Allianz brand.”

Experience

Price has around 30 years of industry experience, having began her career at Direct Line Group (DLG) as a key account manager in 1994.

She joined Allianz in 2019 and held the role of head of strategic accounts for the last five years.

Cole, meanwhile, has worked in the industry since 1996 and joined Allianz as the broker marketing director in 2014.

Allianz said the new appointments “will ensure Allianz personal broker continues to strengthen broker relationships and develop new propositions to offer brokers in the UK market”.

George added: “Brokers and their customers have always been at the heart of our business and with an ever-changing market landscape, we want to further strengthen our propositions in both motor and home.

“By offering products and services that meet the needs of our brokers and their customers, we can build upon what we have today to shape the future of the business.”