’We know how devastating the damage, inconvenience and emotional burden a flood in the home can be,’ says head
Admiral has committed to the Flood Re Build Back Better (BBB) scheme through its household insurance products.
BBB offers householders the opportunity to install property flood resilience measures up to the value of £10,000 when undertaking repairs after a flood claim.
Admiral said it had committed to the scheme from the end of 2024 and is offering BBB to what it deems the highest flood risk properties.
The insurer’s head of household underwriting, David Fowkes, said: “We know how devastating the damage, inconvenience and emotional burden a flood in the home can be, and unfortunately, we’re seeing an increase in flooding across the UK in recent years.
“BBB enables us to decrease the impact on our customers, and the communities they live in, through increased flood resilience and resistance. It should have a positive impact on homeowners and their families affected by flooding and help them not only in the aftermath of a flood, but for the long-term.”
’Peace of mind’
Flood Re is a joint reinsurance scheme between the government and insurers that will operate until 2039. It aims to make the flood cover element of household insurance policies more affordable.
Read: Flood Re urges government to invest £1bn annually in flood defences
Read: Flood Re inks new deal to boost resilience in Scotland
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In its 2025 manifesto, Biba explained that it wanted insurers to include BBB as a standard element of all home insurance policies over the next five years.
Flood Re’s head of communications and stakeholder engagement, Kelly Ostler-Coyle, said: “We’re delighted that Admiral has joined our world first BBB scheme, which now has commitment from 77% of the UK home insurance market.
“They’ve joined other insurance providers already offering BBB to their customers, who are benefitting from the peace of mind property flood resilience brings to those at high risk of flood. “
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His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile
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