Weather and event insurance brokerage Weather Direct is gearing up for a busy year as interest in its products outstrips expectations.

Manager Russell Collier attributes this early success to the company's novel approach: "Our simple method of handling rainfall risks on a time-managed basis rather than awkward measurement of rain has proved to be a winner with brokers and direct clients alike."

Weather Direct works alongside meteorologists British Weather Services to more precisely assess weather risks. Therefore, it says its premiums accurately reflect the actual level of risk involved.

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