RSA’s chief marketing officer discusses the opportunities of social media ahead of Insurance Times’s The Digital Insurer event
RSA chief marketing officer Pete Markey is responsible for the insurer’s marketing strategy to 20 million customers in more than 30 markets worldwide.
In this video interview, he discusses how RSA is using social media to engage with its customers in new ways.
The challenges and opportunities of social media will be one of the key points for discussion at Insurance Times’s The Digital Insurer event, being held on 29 April in London.
AXA chief executive commercial lines and personal intermediary Amanda Blanc will present the keynote speech at the event on her vision of digital insurance.
“Digital should and must impact every aspect of the modern insurer, from marketing and distribution to claims and underwriting and everything in between,” Blanc said.
“The Digital Insurer is a great opportunity for the market to debate the challenges and opportunities that moving to a digital framework throw up and how we as a market can improve delivery for our customers.”
Other senior panellists include UK General Insurance group chief executive Peter Hubbard, Ageas UK chief executive Andy Watson, and AIG UK and Israel managing director Nicolas Aubert.
Click here for more information.
The Digital Insurer - 29 April
Insurance Times is holding a half-day event called The Digital Insurer, which will address the key issues facing UK insurers as they transform their business.
Held on 29 April at the Royal College of Physicians in London, the event incorporates breakfast roundtables, special presentations, panel debates and a networking lunch.
AXA chief executive commercial lines and personal intermediary Amanda Blanc will present the keynote on her vision of digital insurance.
“Digital should and must impact every aspect of the modern insurer from marketing and distribution to claims and underwriting and everything in between,” Blanc said.
“The Digital Insurer is a great opportunity for the market to debate the challenges and opportunities that moving to a digital framework throw up and how we as a market can improve delivery for our customers.”
Other senior panellists include UK General Insurance group chief executive Peter Hubbard, Ageas UK chief executive Andy Watson, and AIG UK and Israel managing director Nicolas Aubert.
Click here for more information.
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