Up to £5,000 cover available

LV= has announced the launch of two policies for pets. The products, known as Essential and Premier, are available for cats and dogs from aged eight weeks, with no upper age limit.

Prices start from around £5 per month for cats and £7 per month for dogs.

Both policies include a number of extra benefits on top of covering the cost of any vets fees. These include contribution to advertising and a reward should a pet go missing, accidental damage to third party property and boarding fees for the pet in the event of the owner having to go to hospital.

The policies also provide free access to a number of helplines including one providing bereavement counselling for owners, a legal advice line manned by qualified solicitors and a service providing details of registered pet minders in the local area.

The Premier product offers £5,000 cover per condition, with no time limit on the claims period and is suitable for pet owners wanting a higher level of cover for their pet.

Andrew Beard, Head of Business Development at LV=, said: "When developing these products we really wanted to provide pet owners with value for money cover that offer peace of mind with no hidden clauses or nasty surprises.

"Pet insurance has never been more important for pet owners. As the types of treatment available increase, thanks to developments in medical technology, so do vet fees. Whereas five years ago many pet owners could have afforded the majority of treatments, now some claims run into thousands of pounds, meaning it is beyond many peoples financial ability."

According to estimates, one in three pets visit the vet each year, at an average cost of £300.