Insurer has paid for three adverts, each focusing on a different aspect of its motor policies
LV= has launched a multimillion-pound TV advertising campaign to promote its motor insurance policies.
The insurer has paid for three commercials, each plugging a different benefit – low cost, multicar savings and 75% no-claims discount.
The campaign features a street carnival and LV’s green heart symbol.
It will run during prime time on all major terrestrial and satellite TV channels.
LV= general insurance marketing director Guy Hedger said: “We have refreshed our branding in this campaign, but have kept elements such as the LV= green heart and the music, to allow us to build on our successful brand awareness.”
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