ABC private car product added to BGL panels
LV= has added its ABC Insurance private car product to a number of BGL Group car insurance panels.
Initially, the product will appear on the Budget, Dial Direct and QuoteMart panels and is expected to go live on other panels, including those of BGL’s affinity arm, Junction, during the course of 2009.
Phil Bunker, managing director of LV=’s broker business, said: “I’m very pleased that ABC is now trading with BGL. I know the group well and I have been very impressed at the way they have grown their business over the years.
"They are one of the strongest intermediaries in the market and I am pleased ABC will now be able to play a part in their success story.”
Will Price, director of group product development for BGL, said: “We are always looking for opportunities to become even more competitive for our existing and future customers, and this new relationship will drive real benefits for all involved.
"The BGL Group brands offer access to more than two million existing customers. We have ambitious plans to grow this number in the future and I’m really looking forward to doing that with the LV= team.”
