£2m GWP broker strengthens position in Thames Valley region.
Jelf has acquired Reading based broker Godfrey Moore as it looks to expand the business across the Thames Valley.
Godfrey Moore, founded in 1987, has a strong presence within the Reading business community.
The company places premiums totalling in the region of £2m. Director Howard Pearson and his team will relocate to the Jelf Group’s Reading office.
Alex Alway, group chief executive of the Jelf Group, said: “This is an exciting opportunity for Godfrey Moore clients. Providing them with immediate access to the wider resources of the Jelf Group is a positive step.
"We welcome Howard and his team and look forward to working with each and every client.”
Pearson added: “Joining an organisation with the scope and expertise of the Jelf Group will present our clients with a wealth of opportunities.
"The Jelf Group shares our core values and commitment to customer service, and coupled with its excellent industry reputation, I am confident we will continue to offer our clients a premium level of service.”
