Broker quality, service and knowledge, and execution quality categories in Greenwich Associates survey all headed by Integro

Results of a Greenwich Associates survey of risk management brokers released today identified Integro as industry leader in overall client satisfaction rankings.

The survey, which included over 700 in-depth interviews with corporate risk managers and/or key insurance decision makers, yielded industry-leading scores for Integro in all surveyed categories: Overall Broker Quality, Execution Quality, Service and Knowledge.

Integro provides risk management and brokerage services to companies with complex risk. Since its founding in 2005, Integro has grown to nearly 400 associates with offices in the United States, Canada, Bermuda and London.

"We are pleased and gratified that risk managers have confirmed what we at Integro know; namely, that we are building a better, more client-focused brokerage business model,” said Integro co-founder and CEO Roger Egan. "As the Greenwich Associates survey indicates, quality execution, responsive service and our extremely knowledgeable staff of professionals translates to greater value for clients. We will continue hiring the best brokers in the industry and remain focused on providing superior client service, the core value upon which we have built our enviable reputation."

The 2008 Greenwich Associates Broker Quality Index (BQI) reveals the overall level of quality delivered by U.S. business insurance brokers, as determined by the results of interviews with 714 large corporate clients. Companies included in the research have annual sales of at least $500 million, and most interview participants are the key decision makers for their companies’ insurance purchases. Participants were asked to name the insurance brokers and carriers used by their companies and to rate the quality of these providers in a range of product and service categories.

In the study, the most important drivers of client loyalty were overall service quality, price/value and a broker’s ability to understand client needs.

"As pricing becomes increasingly competitive, we see an increasing number of risk managers taking a hard look at how claims are processed and settled as well as how their brokers work with carriers to ensure good service in this area,” said Greenwich Associates Consultant Bill Bruno. “In many cases, insureds are citing clear difference among their carrier/broker teams and are committed to make changes in the servicing compact. This means that more new business is receiving back end as well as front end scrutiny.”

Greenwich Associates is an international research-based consulting firm in institutional financial services. Greenwich’s studies provide benefits to the buyers and sellers of financial services in the form of benchmark information on best practices and market intelligence on overall trends. Based in Greenwich, Connecticut, with additional offices in London, Toronto, Tokyo, and Singapore, the firm offers over 100 research-based consulting programs to more than 250 global financial-services companies.