Capital FM ads aimed at young drivers
Telematics provider Ingenie has launched its first radio advertising campaign.
The advert is voiced by Tyger Drew-Honey, an Ingenie ambassador and actor on the sitcom Outnumbered.
It has the tag line “drive well, pay less, with Ingenie” and boasts that 70% of customers aged 17–25 get a discount for good driving.
The advert will run initially on Capital FM North East and East Midlands.
Ingenie plans to launch a telematics product for drivers over 25 after Quindell increased its stake from 19% to 43%.
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