Patrick Snowball has won a major Indian business award.

Snowball, the Norwich Union executive chairman and Aviva executive director, was awarded the Innovative Business Award by India's National Association of Software and Service Companies (Nasscom).

Snowball commented: "The world is changing rapidly as leading-edge technology becomes more widely and rapidly accessible. In the insurance world, our customers' buying habits reflect the changes taking place – illustrated by the fact that 50% of our new direct motor policies are now bought online. Norwich Union continues to be at the forefront of the industry – leading and adapting to change. Our excellent operations in India are critical for us to ensure we maintain a competitive advantage.

“I am delighted to accept the award on behalf of our Indian operations and it is a fitting testament to the hard work they have put in to developing an operation that we are immensely proud of."

Kiran Karnik, Nasscom president, commented: “Aviva's 'Build Operate Transfer' model is unique. The drive and insight shown by Patrick Snowball and his team has been instrumental in establishing centres of excellence here in India by harnessing the existing knowledge within the BPO sector. Working together Aviva and India's BPO industry have developed a model which combines excellent customer service and business efficiency.”