Insurer uses video streamling technology to promote tracking service
Highway claimes to become the first insurer to promote its services online to customers using the ClaimWatch vehicle repair tracking service.
The intermediary-only insurer has, in partnership with ClaimWatch, allowed customers to track the progress of their vehicle’s repairs online since 2006.
Highway is now using ClaimWatch’s online video streaming technology to promote the benefits of claims tracking and its claims service to its policyholders. In addition the short video aims to increase awareness of Highway among policyholders.
Peter Goodright, head of accidental damage operations for Highway Insurance said: "Our policyholders and repairers tell us that they are delighted with the ClaimWatch service, it keeps them all completely in the picture during the entire repair process through texts, emails and web tracking pages.
“Bringing modern technology, such as video streaming to our customers, at no cost to them, furthers our value proposition. Premiums alone can no longer be the only differentiator between insurers. We must find other ways to stand out from the crowd, which is why we are proud to be able to offer this Highway / ClaimWatch service.”
Approved bodyshops use the ClaimWatch technology to log all repair jobs onto the system. Each customer is then given a unique user ID to enable online tracking of the progress and status of their vehicle as it moves through the claims process.
Steve Wheele, managing director of ClaimWatch said: “ClaimWatch is a proven and popular product with bodyshops enjoying an extremely high hit rate with drivers who want to view their vehicles repair status online. The high number of viewers presents an opportunity for Highway to promote its services and increase brand awareness to its customers in a way it could not before and we are delighted that they are the first UK insurer to take advantage of our new service.”
