Sterling goes French for Executive Plus launch.
Product launches don’t get much more cosmopolitan than Sterling’s launch of Executive Plus in Paris, where Backchat was fortunate enough to join brokers whisked to the French Capital by Eurostar.
This was later followed by lunch on the river Seine, where thankfully frogs legs were off the menu, before arriving at the Eiffel Tower.
The Parisian sun kept spirits high and, fortunately, there was no need for the 40 rain macs that the organised bunch at Sterling had already sent over.
As for Sterling director David Sweeney's attempts at addressing his audience in French… Ne pas renoncer le travail de jour !
