Parsons makes fortune from business she started at kitchen table eight years ago

Gocompare founder Hayley Parsons has banked £44m from the sale of price comparison site Gocompare, it emerged today.

Esure, which already owns half the business, paid £95m for the remainder of the website. It means Parsons will net £43.7m for her share.

Parsons founded the business in 2006 with funding from insurance industry private investor Tom Duggan.

Prior to Gocompare, Parsons worked for Admiral-owned aggregator Confused.

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