Esure broker and Sheilas’ Wheels Broker set for launch

Sheilas' Wheels

Direct motor insurer Esure will launch its two new broking brands – esure broker and Sheilas’ Wheels Broker – on 21 November.

The company officially unveiled the new ventures on 31 October.

The two brands are designed to serve customers that are attracted to the esure and Sheilas’ Wheels direct insurance brands but who would typically fall outside the companies’ strict underwriting focus.

The panel of insurers for the new broking ventures includes big name firms such as AXA and Ageas, as well as specialist underwriters such as KGM and Sabre.

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