Equity wins Honda UK affinity deal

Honda UK has appointed Equity Direct Broking (EDBL) to administer its car and motorcycle insurance schemes.

EDBL, part of Equity Insurance Group (EIG), will provide fully branded ‘Honda Happiness’ car and bike insurance services.

Both schemes will feature complimentary seven day cover for buyers of both new and used motorcycles and cars. In addition to quote and buy websites for both products, a comprehensive accident repair service is administered through the Honda Approved Repair Network.

The schemes will be administered at EDBL’s customer contact centre in Colchester.

Neil Utley, Equity chief executive said: “Honda is the UK’s largest bike brand, with a number of acclaimed and class-leading machines in its range. It has taken a significant percentage of the new car registration market and boasts annual retail sales exceeding 100,000 of new and used vehicles. We see Honda as the perfect fit for our affinity business.”

EDBL’s existing motor and bike manufacturer affinities include Renault, Kia and Triumph.

Honda UK’s retention products manager, Don Worthy added: “Our new insurance service provided by Equity is one of the most comprehensive on the market and backed by the largest motorcycle insurer in the UK, Equity Red Star. The overall package represents real value and benefit to our customers, which is the most important thing to Honda.”