All global brands to be brought together
Crawford & Company announced further details regarding the formation of its Global Markets division, a new initiative to drive global revenue growth and improve service to clients by leveraging Crawford's superior service delivery, global market position and regional distribution network.
It brings together all of the global brands of Crawford. Global Markets will be led by Mike Reeves, executive vice president, and its primary responsibilities include:
• Increasing profitable revenue growth
• Setting a consistent strategy for all of Crawford’s services to the global marketplace
• Driving a culture of global business development and coordinated operational responsiveness
• Facilitating a client centric approach
Global Markets is responsible for developing Crawford’s strategy and best practices in global business development – including sales, key account management and marketing.
Additionally, Global Markets is responsible for managing global relationships with Crawford's major clients. In order to target growth and brand awareness, Global Markets will target these specific markets: Technical and major loss services, marine and transportation, motor, TPA services, counter fraud solutions, and Lloyd’s & London Market.
The following senior level appointments have been announced:
• Martin Weinthrop, VP of Business Development
• Regis Menke, VP of Account Management
• Mike Reeves, VP of Technical Services
• John Tirel, VP of Marine and Transportation
• Paul Bermingham, VP of Motor
• Margaret Clubley, VP of TPA Services
• David Brocklehurst, VP of Lloyd’s & London Market
• Bobby Gracey , VP of Counter Fraud Solutions
The target clients for Global Markets will include major carriers looking for worldwide partnerships; Fortune 1000 corporations; captive domiciles; specialist insurer global business units; Lloyd's and London Market; technical and major loss business units; global reinsurers and brokers; and multinational quasi government bodies.
Reeves said: "Our challenge is to maintain and build upon an already strong foundation throughout Crawford globally. We are seen as a leading global claims handling organisation by our multinational clients but we need to continuously deliver a robust service locally, whilst offering global coordination and consistency. We must ensure our claims service supports our clients’ overall risk philosophy."
Jeffrey T. Bowman, president and chief executive officer added: "The new team in Global Markets has been selected to bring deep global claims expertise together with the best client relationship management skills, to drive superior global solutions and high quality local delivery for our clients. As competition across global markets intensifies, Crawford’s clients can take comfort that their specific and often complex requirements form the central agenda for this dedicated global unit."
