Bruce named Bluefin chief as Reid becomes exec chair

Bluefin chief executive Stuart Reid has been named the AXA-owned broker’s executive chairman.

Group managing director Mike Bruce will replace Reid as chief executive.

Bluefin said the changes will allow Reid to take on a more strategic role as he grows the business, and Bruce to focus on delivering business performance and profitability targets.

It added that Reid will “devote increasing time to the development and execution of acquisition opportunities together with other large scale projects important to the growth of the business, including continued activity in the managing general agent (MGA) space.

In his new role, Bruce will be responsible for delivering top-line growth and profitability. He will also be responsible for client focus and attracting talent.

Reid said: “It is vital at this stage of Bluefin’s development that we position the business to thrive in current and future market dynamics and this new role will allow me to do that.

“We have spent the past five years integrating more than 20 businesses, returning Bluefin to profitability and creating a strong, identifiable brand in the market. We now have a responsibility to ensure that we build on the significant progress to date and have created this new role to identify and develop new growth opportunities.”

Bruce said: “I am delighted to accept the role of chief executive as the company takes the next steps in its evolution. Bluefin is in great shape and I am looking forward to continuing to work with Stuart in our respective new roles.”

AXA commercial lines and personal intermediary chief executive Amanda Blanc added: “These are two significant appointments for Bluefin that will allow the business to build on the excellent progress it has made in the past five years.

“I have worked with Stuart and Mike for several years and am confidence that they have the ability and drive to ensure that Bluefin fulfils its true potential.”